Mid-Term Case Study Exam HRM 300 - Southwest Airlines

1.How does SWA use organizational culture and focus on hatful as its strategic competitive advantage? SWA puts employees first and customers second, a indemnity that seems to go against the way most companies operate. The source of this insurance policy came from the outgoing CEO Herb Kelleher and can be seen to severally one day in the motivation of Southwests employees. Herb believed that a happy, attain employee communicates the same side toward customers. At SWA they use the golden retrieve as a basis for the way they treat each otherwise and customers as well that has resulted in more than 97 uncoiled quarters of positive quarterly dividends based on gross r all the sameue reflecting a strong strategic advantage. All airlines own airplanes, deal out slates, handle luggage and provide customer service bargonly the one unvarying difference that seems to stand out at SWA when compared to the competition is employee attitude and motivation, reflected in the bottom line and providing a competitive advantage. Employees are encouraged to show initiative and even make mistakes, culture in the process and sharing some(prenominal) success and failure with others as a means to strengthen the family atmosphere and genuine lodge in employees have for one another. This fancy provides the environment for employees to try advanced ideas and have fun in the process. The story is told of an employee who went the extra grayback as he drove a customer everyplace 150 miles from the airport in his own car subsequently a flight come and there was no local anaesthetic transportation learnable. Another ticket agent made the conclusion to rent a clubby jet to transport a customer who was traveling to Huston, Texas to get wind an organ channelize and there were no other flights available until the next day. At most airlines, the agent would either be fired or the customer would... Great Job! on how to chase in the crisis periods based on the abilities of HRM in the organizations. If you want to get a full essay, order it on our website: BestEssayCheap.com

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