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European and Mediterranean Conference on Information Systems 2008 (EMCIS2008) may 25-26 2008, Al Bustan Rotana Hotel, Dubai APPLYING A MODEL OF THE DYNAMICS OF PURCHASING FROM practical(prenominal) STORES TO UAE Reza Barkhi, incision of MIS, American University of Sharjah, Sharjah, UAE 26666 Rbarkhi@aus.edu (On leave from Virginia Tech, USA) Abstract Virtual investment firms model the kinetics of consumer choice-making. We develop and empirically test a model, victimization info from United States, that describes consumer procure decisions in a practical(prenominal) storage and propose a refined model to be proven with data from United Arab Emirates, specifically Dubai. The model helps in the angle of dip of practical(prenominal) stores by describing how individuals who visit such stores can be generate to purchase from virtual stores. It describes that perceive usefulness, perceived behavioural control, and perceived peer influence impact attitude toward buy fr om a virtual store. Attitude toward purchasing from a virtual store, in turn, influence the actual purchasing from a virtual store. The results of this take away have implications for the design of virtual stores that lead to purchase decisions. pick out Words: Electronic Commerce, Ease of Use, Usefulness, Peer Influence, coordinate equivalence Modeling, Theory of Reasoned Action, Theory of Planned Behavior.

1 trigger With the general use of the Internet, the virtual store innovation stands to a higher place legion(predicate) other technological innovations in that it can increase the speed, efficiency, and intensity of business transactions (Diamond, 1998). E-co! mmerce sales in the second whirl back of 2004 were approximately $15.7 trillion, an increase of 23.1 percent from the second fourth part of 2003 (U.S. census Bureau, 2003). Forrester Research projects that U.S. consumers will spend approximately $217.8 billion online in 2007. Clearly, knowledge of the determinants of virtual store purchase is increasingly of the essence(predicate) to business success. While virtual store purchase in...If you inadequacy to get a full essay, order it on our website: BestEssayCheap.com

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