Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. construct brand awareness among university students 2. affix work at their stores located close to major universities in Lebanon. Our earr each(prenominal): Market research says that university students would be an excellent hearing to reach. Our outline: Different strategies exiting be applied fit in to geographical location of the university and demographics of tar sterilise audience. A key essence should be created that relates to the university students. Beirut compass: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The elbow grease allow for first be employ in AUB and NDU. A Mojo Café will open near these universities as a test. If the shake up proves to be successful, the coffee theater shall open near the different universities. Aside from the individual plans for each location, Mojo will be sponsoring a rally paper betwixt the various universities. This event will be discussed later in details. Timin g: The best beat for this campaign will be between May and June where MOJO could advance from outdoor activities before the summertime heat wave. Spring time events admit Founders Day at NDU and outdoors at AUB during May. Our Tactics: 1. loose coffee day: Free sample coffees for everybody. 2. Website: www.mojo.com.

lb Create a club for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for reaching a accepted amount of coffees. 3. demo of a big screen at the coffee ingleside (all branches) for the world cup event and obtain students. 4. Create the MOJO newsletter to be distributed among the mentioned universities. The newspaper will include co! mments and feedback from customers, events that Mojo has done (with pictures) and will do, and games with prizes. 5. Flyers to be handed out through with(predicate) the campus or move on car windshields. 6. Small bands or the Music nightclub in collaboration with Mojos drinking chocolate will bring a small show during luncheon break. The events that will be held exclusively at NDU are: 1....If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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